According to The National Association of the Construction Industry, 7 out of 10 companies in the Norwegian construction industry are in lack of important skills. The lack of apprentices in particular is mentioned as a major problem, but it’s known that the need is also great for talented people with a higher degree of education.
Companies across industries are competing for the same skilled professionals, and it is therefore extremely important for organizations to not only attract but also retain the best employees. To ensure victory in this «war for talent», companies must employ effective strategies that make them stand out as employers of choice, and this can be challenging.
There have been many changes in the working life landscape in recent years. Employees now have more options and greater expectations when it comes to their careers. To succeed in this environment, companies must adapt and sharpen strategies, both to acquire and retain talent.
How to attract skilled employees
Build a compelling employer brand
Your employer brand is the most important weapon in the talent war. Develop a strong and authentic brand that highlights the company’s culture, values and opportunities. Showcase your unique value proposition to get candidates excited about the opportunity to join your team.
Leverage employee referrals
Encourage employees to recommend their workplace to candidates with good qualities. This can be done, for example, by creating a referral program that rewards those who have spread the word.
Offer competitive compensation
If your company is able to offer competitive wages and benefits, you’re in the game. This is crucial for attracting top talent. Conduct regular market research to ensure your compensation packages remain competitive.
Prioritize diversity and inclusion:
Companies that promote diversity and inclusion have an advantage in attracting a wide range of candidates. Create inclusive policies and show on social media that your workforce is diverse with employees from different backgrounds.
This is how you retain your valuable employees
Provide growth opportunities:
Talented job candidates want continuous learning and career development. Offer opportunities for professional development and highlight opportunities for growth in your organisation.
Cultivate a positive working environment
A good working environment reflects a good workplace, and this is a magnet for potential job candidates. Focus on creating an environment that values work-life balance, well-being and employee satisfaction.
Offer flexibility
As telecommuting becomes increasingly popular, offering flexibility is a significant benefit. Allow employees to work from home or offer flexible schedules whenever possible.
Recognition and reward
Reward those who perform well at work. This can motivate employees to do an even better job, reach for something, while at the same time feeling valued.
Mentorship, courses and coaching
Provide mentorship and coaching programs that provide employees with guidance and support for their professional growth. Offer courses in the subject they have as a job so that they stay up to date.
Give feedback and have good communication
Establish open and transparent communication channels. Regular feedback and check-ins can help employees feel seen, heard and valued.
The ongoing battle
The battle for talent requires continuous effort. Employers must constantly keep up to date with all the ever-changing trends in the labor market, and meet employee expectations. Keep an eye on new technologies, remote work options and evolving HR practices to ensure your strategies remain effective.
The competition for top talent shows no signs of abating, making it critical for companies to prioritize attracting and retaining the best employees. By investing in your employer brand, fostering a positive work environment and offering growth opportunities, you can position your organization as a leader in the battle for talent. Your ability to attract and retain top talent will not only drive your business forward, but also strengthen your reputation as an employer of choice in your industry.
